marketing
From the Early Internet to AI, Marketing Professor Cited for Expertise in How Firms Adapt to the Modern Age
Matthew Meuter is elevating the research of the profile of the College of Business through his individual publications and their staggering volume of citations.
Business Student Brainstorms to Build Bigger Market for Tribal Equestrian Park
Business administration major and Mechoopda Tribal member John Vigil found a way to blend his studies with his vision for an equestrian park as an expanding venture of the Tribe.
Fond Farewell: Marketing Professor Emeritus Kenny Chan
In addition to his passion for teaching and scholarship, Kenny Chan is remembered for his wit, wisdom, and kindness to all.
Marketing Students Take Top Honors at International Conference
Ten students from the Chico State chapter of the American Marketing Association netted multiple awards at the AMA International Collegiate Conference.
Marketing Students Get Chico Airport Rebranding Off the Ground
Students in "Brand Strategy" are working to create a new identity for the Chico Airport, which they hope will be approved by the City Council.
A Peek Behind the Curtain
Working at Chico State is an important experience that helps students develop professional skills they carry with them post-graduation. Approximately 4,600 students work on campus each year, becoming more involved with their campus and the community. We wanted to start highlighting some of those hard workers and their experiences here on the blog. So, we’re […]